Simply arrive. Branding for a taxi app

The taxee wordmark
A set of custom brand icons

taxee is a smartphone app, allowing users to quickly and easily order a taxi. In collaboration with the client and their development team I created a brand and visual identity. My focus was to create a brand experience highlighting the benefits of a taxi as a solution of individual transportation. Taking a taxi is about getting there, about arriving where you belong. Taxee is about simply arriving.

For: Taxee
Role: Brand Development, Visual Design, Digital Design