While doing work with hosting.de, I was asked to create a proposal for the new visual identity of their partner company Sobex Network, providing IT Support for SME.
My design unorthodoxically combines a classical serif typefaces with a monospace typeface used for computer programming. Combined with a blue that sits between a serious business blue and Windows famous »Blue Screen Error« a visual identity was proposed, that balanced two worlds, combining nerdy technical know-how with a relatable and solid business-partner attitude.
Due to a change in management this concept was never implemented.
|For:||Sobex Network, via hosting.de|